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- / Charts, Data Bites
- / October 19, 2023
Which Identity Protection Brands Do Regional and Community Financial Institution Account Holders Trust Most?
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What we're seeing
Among account holders in our panel that pay for identity protection, three competitors claim most of the market: Experian with 36.5 percent, IdentityIQ with 35.3 percent and Lifelock (Norton) at 27.5 percent.
Takeaway & Call to action for FIs
If considering an identity theft partner for your regional or community bank or credit union, there are three key brands that consumers trust the most.
Source
Alkami Telemetry Data for this figure was sourced from a panel of 22 financial institutions with more than 2.5 million account holders and over 1.5 billion transactions.