Alkami Technology Plano Texas

Which Identity Protection Brands Do Regional and Community Financial Institution Account Holders Trust Most?


What we're seeing

Among account holders in our panel that pay for identity protection, three competitors claim most of the market: Experian with 36.5 percent, IdentityIQ with 35.3 percent and Lifelock (Norton) at 27.5 percent.

Takeaway & Call to action for FIs

If considering an identity theft partner for your regional or community bank or credit union, there are three key brands that consumers trust the most.


Alkami Telemetry Data for this figure was sourced from a panel of 22 financial institutions with more than 2.5 million account holders and over 1.5 billion transactions.

Learn more about how transaction data analysis can lead to better customer insights and better personalization to meet your account holders’ needs.