Data & Marketing Solutions*
Martech solutions for financial institutions
*Previously known as Segmint
Make your FI a data analytics powerhouse
Today, most financial institutions do not have a good way to aggregate, categorize, and understand their merchant payment data in order to derive insights that drive strategic decisions. From growing data volumes, poor data quality and the lack of in-house analytical capability, our solutions empower organizations to face these challenges head on using actionable intelligence to make better data-driven decisions, deepen customer relationships, and drive growth.
Want more? Couple these insights and analytics with a digital banking platform to produce a unique advantage for financial institutions to engage with the right person, with the right message at the right time. Creating true personalization in digital banking.
Transaction Data Cleansing
The merchant payment and transaction data within your ecosystem is your most valuable asset. Convert complex transaction data into clean data to inform your customer engagement strategy. A picture is worth a thousand words, so we’ll let our “before” and “after” data cleansing speak for itself. But what lies behind this powerful information?
We are the leaders in efficiency, accuracy and reliability, and add ‘real humans’ to our artificial intelligence process to ensure that the quality of our data lives up to the absolute highest standards.
Customer Insights & Marketing Automation
Consumers now demand personalized experiences from every interaction. Our Key Lifestyle Indicators® and Key Business Indicators® provide insights about your customers that span all aspects of their financial journey from product utilization to held-away accounts.
These insights and data analytics can inform your institution’s strategies for delivering truly targeted and relevant personalized engagements every time, leading to increased profit and brand loyalty.
AI Predictive Modeling
Great data science and predictive modeling relies on cleansed and contextualized data. Our Key Lifestyle Indicators are the ideal input. Our innovative AI predictive modeling technique leverages the full universe of Key Lifestyle Indicators to identify the behavior you want to predict.
Our process is continuously optimized, updating account holders’ spend patterns and behaviors in real-time for an advanced on-demand approach.
alkami data insights
Alkami is revolutionizing data analytics and engagement. FIs using this solution have experienced:
Hear from our remarkable clients
Discover how banks and credit unions across the nation have leveraged the Alkami Platform to achieve their growth objectives, drive user engagement, and deepen the banking relationship.
