The Connection Between Antivirus Software Users and Other Personal Protection Services

Transaction data can illuminate personas and preferences within your account holder base. Digitally Secure and Physically Secure are two separate personas to consider. Those paying for identity or credit monitoring services are twice as likely to also pay for antivirus software as compared to those paying for home security monitoring services. An account holder’s spending behavior can help you identify both.

To gain new account holders, use Customer Insights and Marketing Automation to target advertising to the generation most likely to prioritize either physical or digital security. Then, look at existing account holders and build a target audience for Digitally Secure users and educate and excite them about the institution’s credit monitoring and identity protection services. Third, examine the Physically Secure user audience closely; these users could be interested in your insurance products. Create loyalty by rewarding them additional debit or credit points for spending on their preferred home security products.