Day: November 3, 2020

The Many Hats of a Bank Marketer: 5 Tips to Stay Focused

Marketers play a pivotal role in the intricate operational framework of their financial institutions (FIs), far surpassing the outdated image of mere event organizers or creators of traditional advertising material. Their responsibilities encompass a broad spectrum of activities including customer service, strategic planning, budget management, advertising, content creation, social media engagement, event coordination, return on […]