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Financial services marketing automation tools and Customer Relationship Management (CRM) systems are two powerful solutions...

Harnessing Artificial Intelligence in Banking to Boost Marketing ROI The integration of humans and artificial...

Recently, Alkami surveyed 26 financial marketers at regional banks and community credit unions to ask...

Enhance Your Strategy with Data Analytics in Banking Understanding and catering to account holders’ unique...

For banks and credit unions, embracing marketing technology (MarTech) isn’t just beneficial; it’s essential for...

Financial institutions have a huge amount of data from their account holders just waiting to...

Considering the complexity of business banking solutions, it’s easy to assume that business transactions are...

In the world of data and marketing, establishing a strong partnership between marketing and information...

How to Use Data Analytics in Banking to Provide Personalized Banking Experiences As consumers move...

Who are your competitors? It might not be who you think. As marketers, we have...

Highlights you won’t want to miss from Alkami Co:lab’s Data & Marketing track That’s a...

In March 2022, Alkami acquired Segmint, a transaction data cleansing and marketing automation solution, enabling...

As financial institutions navigate through the complexities of account holder expectations, regulatory requirements, and competitive...

In the universe of marketing technology (martech), the array of tools available can be overwhelming....

Imagine you’re tasked with finding your most engaged account holders based on their use of...