Did Consumers Invest More Dollars in 2023?
What we're seeing
Takeaway & Call to action for FIs
Financial institutions should focus on investment and savings messages directed to their account holders. Those with larger overall balances could be targeted for wealth management services, while those with lower relative balances may be more receptive to a certificate of deposit or high interest money market account.
Alkami Telemetry Data for this figure was sourced from a panel of 22 financial institutions with more than 2.5 million account holders and over 1.5 billion transactions.