Navigating the changing tides of economic cycles, financial institutions (FIs) find themselves in need of deposits as they lean heavily into their loan portfolio. Consumers and business owners are overwhelmed with attractive offers and flashy interest rates now more than ever.
Meanwhile, financial providers saturate the market trying to attain the hard-earned, primary banking relationship. Now the question becomes clear, how can FIs grow deposits while delivering the personalization and quality of service today’s account holders expect within the online banking platform?
