Leverage Generational Trends

Learn how banks and credit unions can attract and retain millennials with this infographic. Featuring insights, discoveries, and new data from The Generational Trends in Digital Banking Study that bank and credit union leaders can rely on to best serve millennials experiencing the greatest intergenerational wealth transfer in history.

About the 2024 generational trends research methodology:

The research study included a total of 1,500 U.S. participants ages 22-65 weighted to the 2020 U.S. Census for age, region, gender, and ethnicity, who currently have a bank account and are active in digital banking (check accounts, transfer funds, pay bills online, etc.).

This includes a 250-oversample of participants who are currently employed full-time or part-time and a 250-oversample of participants who are currently or recently working in the gig economy.

The research study was conducted online from January 12, 2024, to January 30, 2024. The margin of error is +/-2.53 percentage points.