Among account holders in our panel that pay for identity protection, three competitors claim most of the market: Experian with 36.5 percent, IdentityIQ with 35.3 percent and Lifelock (Norton) at 27.5 percent.
If considering an identity theft partner for your regional or community bank or credit union, there are three key brands that consumers trust the most.
Source: Alkami Telemetry Data for this figure was sourced from a panel of 22 financial institutions with more than 2.5 million account holders and over 1.5 billion transactions.