What we’re seeing

Among account holders in our panel that pay for identity protection, three competitors claim most of the market: Experian with 36.5 percent, IdentityIQ with 35.3 percent and Lifelock (Norton) at 27.5 percent.

Takeaway & Call to action for FIs

If considering an identity theft partner for your regional or community bank or credit union, there are three key brands that consumers trust the most.

^{Source: Alkami Telemetry Data for this figure was sourced from a panel of 22 financial institutions with more than 2.5 million account holders and over 1.5 billion transactions.}