Greater Control. More Personalization. Faster Innovation.

Financial institutions shouldn’t have to wait on their digital banking provider to bring new ideas to life. When Landmark Credit Union wanted to create a more personalized experience for younger members, they needed the flexibility to build, test, and evolve that experience on their own terms.

With Alkami, they gained the control to do just that.

Financial Institution Background

• Financial Institution Background
• Go Live Date: November 22, 2022
• Location: Brookfield, WI
• Number of Branches: 35
• Asset Size: $7B
• Member Size: 400,000+
• Core Provider: Fiserv DNA

Self-Service Controls Accelerate Innovation

For many financial institutions on legacy platforms, making changes to their online banking platform means submitting requests, opening tickets, and waiting weeks for someone else to make updates.

Landmark Credit Union (Landmark) wanted something different.

With Alkami’s digital banking platform, the team gained the ability to configure experiences, create audience-specific engagement strategies, and launch new initiatives without unnecessary delays.

From Member Feedback to Real Action

To better understand what younger consumers wanted from their financial institution, Landmark brought Gen Z members directly into the conversation.

Those insights helped shape the financial institution’s digital strategy and member experience.

The result? More relevant engagement, more meaningful experiences, and a digital strategy grounded in what members actually value.

A Better Experience for the Next Generation

To help younger members build healthy financial habits, Landmark recently launched its Smart Spend Checking Account.

But creating the right experience meant more than launching a product. It meant tailoring the digital banking platform to fit different age groups, needs, and behaviors.

Instead of delivering the same experience to every member, Landmark built personalized journeys that align with where members are in their financial lives.

Why Financial Institutions Are Making the Switch

Digital banking shouldn’t slow innovation.

Forward-thinking financial institutions are choosing platforms that give their teams more flexibility, more control, and greater ability to deliver the experiences members expect. See how Landmark Credit Union transformed its approach to digital banking, and what’s possible when your team has the freedom to execute your vision.