| A 200-Year Commitment to Growth
Liberty Bank (Liberty), an $8.1B+ asset bank based in Middletown, Connecticut, serves over 364,000 customers across 55+ branches in Connecticut and Massachusetts. Now in its 200th year, Liberty continues to deliver a full suite of retail and business banking solutions while remaining committed to community impact and customer well-being. In 2025, Liberty was named No. 1 in Retail Banking Customer Satisfaction in the New York Tri-State Region by J.D. Power. |
Financial Institution Background
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As Liberty looks ahead to its third century, the bank is focused on building long-term relationships with the next generation of account holders through their digital banking solutions. To effectively engage Generation Z (Gen Z) and Millennial users, they knew they needed to offer an experience that could:
With their customers and communities at the forefront, Liberty set out to deliver a digital banking experience that drove measurable outcomes for their business and the account holders they serve. They aimed to empower users with actionable financial insights and offer value beyond traditional transactions. The right digital banking solution would help Liberty exceed customer expectations, strengthen relationships, and reinforce its longstanding commitment to financial wellness.
We set out to transform the Liberty user experience from the ground up by rebuilding our digital assets and partnering with the best solution providers in the market…We chose Alkami as a strategic partner for many reasons. They are the leading provider with a single platform for retail and business customers, with a growing customer base of like-minded, strategically driven financial institutions. Alkami’s vision for the future of digital banking closely aligns with our business strategy, and perhaps most importantly, they have demonstrated true commitment and a proven ability to continuously deliver new solutions that will enable us to rise above our competition now and well into the future.
- David Mitchell, EVP & Chief Digital Officer, Liberty Bank | (Read more in the press release. )
Through Alkami’s partnership with SavvyMoney, Liberty introduced a financial wellness solution designed to meet the needs of younger users where they are. Embedded directly within Alkami’s digital banking platform, the experience offers personalized credit insights and credit management tools without ever requiring users to leave the digital banking environment.
Customers gain access to powerful features like:
By leveraging Alkami’s extensible platform architecture and user-centric design, Liberty was able to bring SavvyMoney’s financial wellness tools directly into their online and mobile banking experience. By helping younger customers build credit confidence and improve financial literacy, Liberty positions itself as a trusted partner in their financial journey.
Together, Alkami and SavvyMoney empower Liberty to deliver personalized, data-driven experiences that deepen engagement and drive growth. Backed by credit analytics, Liberty can identify and target customers with relevant offers, supporting smarter lending strategies and more effective targeted marketing. This strategic integration positions Liberty to expand wallet share among younger, digitally native account holders, while enhancing the customer experience.
Since launching SavvyMoney through Alkami in February 2023, Liberty has seen significant engagement and financial outcomes from its Gen Z and Millennial customers:
SavvyMoney’s integration with Alkami helped us connect with Gen Z and Millennial customers. Personalized tools and insights have empowered these young adults and built long-term loyalty. Watching our community improve their credit health so significantly has been incredibly rewarding.
— Lizette Nigro, SVP, Digital Engagement, Liberty Bank
Connect with us to discover how Alkami and our ecosystem of partners can help you deepen customer relationships through digital-first solutions.
