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How Much Do Consumers Utilize Emerging Technology: ChatGPT

This image shows a chart titled “Paid ChatGPT Usage on the Rise”.

What we're seeing

One of the most exciting product launches of 2023 was ChatGPT, a generative artificial intelligence (AI)-driven chatbot. ChatGPT was developed by OpenAI, and followed the launch of OpenAI’s DALL-E, a generative AI-driven image creation tool.  Both products are available for free on a limited basis, but paid subscriptions provide consumers access to the latest versions and remove usage restrictions. 

DALL-E, which launched in 2021, drove a small number of subscriptions for OpenAI, but the launch of ChatGPT created a surge of 5.5x more new subscribers in the spring of 2023 with steady and meaningful month over month growth following through the end of the year. DALL-E, as an image generator, perhaps was more of an amazing novelty but ChatGPT and its ability to answer nearly any question seems to have more utility for paid users in the market.

Takeaway & Call to action for FIs

Alkami Research will continue to monitor this space and see what lessons there are to be learned about early adopters of this bleeding edge tech. Financial institutions may take this as an opportunity to inquire if these types of tools can benefit their business operations through efficiencies.


Alkami Telemetry Data for this figure was sourced from a panel of 22 financial institutions with more than 2.5 million account holders and over 1.5 billion transactions.

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