Whether a customer wants to do banking in-person or online, the need for multilingual service is more important than ever. Thankfully, with today’s translation technologies and AI-powered multilingual chatbots, language barriers aren’t insurmountable.

Unitus Community Credit Union, headquartered in Oregon, has made a commitment to providing inclusive financial services. This includes supporting a bilingual positioning at every touchpoint. The credit union’s website is already available in dual languages, a bilingual chatbot has just been introduced, and more efforts are underway.

Listen in as Corlinda Wooden, SVP/Chief Retail Officer at Unitus Community Credit Union and host, Jim Marous discuss how committing to embrace underserve communities has resulted in historically high growth and higher customer satisfaction ratings.

Sponsored by Alkami, and hosted by banking and fintech influencer, Jim Marous, FIsionaries™ shines a light on financial institutions (FIs) at the leading edge of digital transformation. The podcast features FIs sharing lessons learned from their digital transformation journeys as well as insights from fintech partners and other industry thought leaders.