What does it take for a $500 million credit union to compete like a much larger institution?
Live from Alkami Co:lab in San Diego, Jim Marous sits down with Shonna Shearson, President and CEO, and Diana La Point, Chief Growth Officer, of First US Community Credit Union. The conversation explores how the credit union is moving beyond being “the best kept secret” by prioritizing digital onboarding, member experience, data-driven engagement, stronger partnerships and internal culture.
Shonna and Diana explain why digital transformation is not about buying more technology. It is about knowing who you are, understanding how your members are changing, reducing friction and making sure employees see themselves as the brand. For community banks and credit unions trying to grow with limited resources, this episode shows how smaller institutions can use focus, speed and the right partnerships to punch above their weight.
