Community banking has always been built on relationships. But when customers no longer need to walk into a branch to make decisions, those relationships must start earlier, move faster and become more relevant across digital channels.
Jim Marous speaks with Jeffrey Wright, Digital Communications Manager at Colony Bank, about how community banks can use data, timing and digital engagement to build trust before a customer ever talks to a banker.
Wright shares how Colony Bank is using real-time insights, customer journeys, segmentation and automation to move beyond generic campaigns. The goal is not more communication. It is more relevant communication that helps customers take the next best step without feeling sold to.
