Gives bankers a guide to lead in the next era of banking, moving from personalization to anticipation
September 24, 2025 (Plano, Texas) – Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a digital sales and service platform provider for financial institutions in the U.S., today announced the release of its “2026 Budgeting & Strategies Playbook: Empowering the Next Era of Banking Through Digital Sales and Service.” The Playbook is designed to serve as a comprehensive guide for regional and community financial institutions to understand market dynamics, align digital strategy with consumer perceptions and expectations, and make informed technology investments that can accelerate growth through outcomes driving their business.
Financial institutions are at a pivotal point to redefine relationship banking. It will require the convergence of the human connection with data-driven technology that anticipates the needs of account holders with intention and purpose before they are expressed. In a recent study, almost half of digital banking consumers revealed they wish their financial institution could do more to anticipate their needs. Amidst historic demographic and behavioral shifts, key forces impacting the industry include:
- The changing workforce creates advisory opportunities for banks and credit unions
- The great wealth transfer where $124 trillion is expected to change hands
- Generational banking preferences where each defines loyalty differently
- Regional and community financial institutions are trailing megabanks and neobanks to deliver the right product recommendations, risking primacy
Jason Dorsey, president of The Center for Generational Kinetics and a leading generational researcher, commented, “Recommendations are becoming the emotional connection and value-add that financial institution customers and members use to determine if their bank or credit union really understands them and their needs.” Theo Lau, founder of Unconventional Ventures, added, “The financial institutions that invest in understanding and anticipating the interconnected needs of their customers, from business succession planning for boomers to wealth-building tools for younger generations, will build the deep, generational loyalty that transcends rate shopping. Trust — earned through value-added Anticipatory Banking service — will become the ultimate competitive advantage.”
Featuring Anticipatory Banking and the technology needed to deliver it, Alkami’s Playbook details four plays, and the suggested path forward, so banks and credit unions can onboard faster, engage more intelligently, grow deeper relationships, and protect what matters most. Bank and credit union leaders who adopt this vision, powered by a digital sales and service platform, will move beyond transactions and accelerate digital maturity, positioning themselves as industry leaders defining the next era of banking.
According to Jim Perry, senior strategist at Market Insights, Inc., “The Alkami 2026 Playbook offers a roadmap for breaking out of legacy thinking and offers tangible ways institutions can win trust, deepen relationships, and grow.”
To download Alkami’s 2026 Playbook, visit here.
To learn more about Alkami’s Digital Sales & Service Platform, visit here.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.”1
About Alkami
Alkami provides a digital sales and service platform for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.
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