DATA & MARKETING SOLUTIONS*
Marketing for financial institutions made easy
Drive your financial services marketing strategy and results with marketing automation, transaction data cleansing, and AI predictive analytics.
*Previously known as Segmint
Personalized banking with real-time data
Marketing for financial institutions drives revenue and growth by leveraging actionable insights to make data-driven decisions, create true personalization in digital banking, and deepen account holder relationships.
Customer Insights & Marketing Automation
With financial services marketing automation, you can create hyper-personalized, revenue-driving marketing campaigns within minutes. And the revenue generated from these campaigns can be used to fund other initiatives within your FI. Marketing for financial institutions is no longer a cost center, but a significant profit generator.
Transaction Data Cleansing
What account holders spend money on every day highlights what’s important to them. That’s why insights built from transaction data are key to executing personalized campaigns that drive revenue. Alkami’s Transaction Data Cleansing service transforms complex transaction descriptions into simple merchant names, categories, and logos. Our library science methodology blends human and machine capabilities for the fastest and most accurate data enhancement available.
AI Predictive Modeling
It wasn’t long ago artificial intelligence (AI) seemed futuristic. Now, AI in banking is officially mainstream as use cases mature from nice-to-have into day-to-day capabilities that offer concrete benefits and savings. Accurately anticipate your account holders' financial journeys with efficiency, speed, and insights. Use out-of-the box or custom predictive models within weeks, making AI attainable for any size bank or credit union.
alkami data insights
Alkami is revolutionizing data and marketing. FIs using this solution have experienced:
Hear from our remarkable clients
Discover how banks and credit unions across the nation have leveraged the Alkami Platform to achieve their growth objectives, drive user engagement, and deepen the banking relationship.