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Embrace MarTech for Improved Marketing for Financial Institutions

Loni Luna, Product Marketing Manager


For banks and credit unions, embracing marketing technology (MarTech) isn’t just beneficial; it’s essential for survival and growth. Financial institutions that harness the capabilities of MarTech can significantly enhance their marketing efforts, streamline operations, and improve account holder experiences. But what exactly can MarTech do for your financial institution? Let’s explore the transformative potential of these tools when marketing for financial institutions.


3 Ways Financial Institutions Should Use MarTech

Marketing for financial institutions is changing fast, and MarTech tools are leading the way. By using MarTech, financial institutions can improve how they connect with account holders to drive loyalty and primary financial institution status. Here are three key ways MarTech can boost marketing for financial institutions:


  1. Personalized Digital Experiences: With MarTech tools, financial institutions can analyze vast amounts of data to glean insights into account holder preferences and behaviors. This data-driven approach allows for highly personalized financial services marketing strategies that can target individuals with the right message, at the right time, through the right channel.
  2. Efficiency and Automation: MarTech enables financial institutions to automate account holder segmentation and campaign activation. This automation not only reduces the burden on staff but also ensures that campaigns are executed flawlessly and consistently, increasing productivity and reducing errors.
  3. Enhanced Reporting and Analytics: By utilizing MarTech solutions, banks and credit unions can track the effectiveness of their marketing campaigns in real-time. This immediate feedback allows for quick adjustments to maximize marketing’s impact. Advanced analytics also help with forecasting and strategic planning, ensuring that marketing efforts are aligned with institutional goals.


3 Steps to Acquire MarTech Tools for Financial Services Marketing

Effective marketing for financial institutions starts with the right tools. Implementing MarTech can transform your marketing efforts, but it’s important to follow the right steps. Here are three essential steps to ensure you get the MarTech tools you need:


Step 1: Pick the Right Solution

Choosing the right MarTech solution requires a clear understanding of your institution’s specific needs and goals. Evaluate different financial services marketing platforms based on their features, integration capabilities, scalability, and support services. Be sure your IT team is on board with the new software and that it meets all of the regulatory requirements. Opt for a solution that not only fits your current requirements but also has the potential to grow with your institution. 


Step 2: Find an Executive Sponsor

Having an executive sponsor can greatly facilitate the adoption of new technology. This leader can champion the project, helping to overcome any internal resistance and accelerate the decision-making process. An executive sponsor also ensures that the project remains a strategic priority, securing the necessary resources and attention.


Step 3: Get Everyone Excited

Successful implementation of MarTech tools depends on widespread adoption and enthusiasm across the organization. Communicate the benefits clearly and regularly, provide training sessions, and share early wins to get everyone on board and excited about the possibilities that MarTech can bring.


Real-World Success: Embracing MarTech Within a Financial Institution

Consider the case of a regional credit union that successfully integrated a MarTech platform to boost its marketing. They involved staff from various departments to select and implement the tools, creating a culture of innovation and teamwork. By sharing regular updates and showcasing the financial services marketing platform’s positive impact—like increased engagement and higher conversion rates—they kept everyone excited and invested in the project. This collaborative approach not only improved marketing results but also strengthened internal communication and morale. The credit union’s success demonstrates the powerful benefits of embracing MarTech across the organization.


Embark on Your MarTech Journey

Marketing for financial institutions is rapidly evolving, and MarTech tools and AI predictive modeling are at the forefront of this transformation. By embracing MarTech, banks and credit unions can enhance their connection with account holders, driving loyalty and securing their position as the primary financial institution. Personalized digital experiences, efficiency and automation, and enhanced reporting and analytics are key ways MarTech can revolutionize marketing efforts.

To get started, follow three essential steps: 

  • Pick the right solution that aligns with your institution’s needs and growth potential
  • Find an executive sponsor to champion the project
  • Get everyone excited about the new tools 


Involving staff from various departments and sharing regular updates on the platform’s impact fosters a culture of innovation and collaboration, as demonstrated by the success of a regional credit union.

By leveraging these tools, financial institutions can achieve greater efficiency, deeper account holder insights, and more impactful marketing strategies. Start your journey today with a MarTech platform designed specifically for banks and credit unions, and unlock the full potential of your marketing efforts. Embrace MarTech to stay competitive, engage account holders, and drive long-term success. Take the first step to transform your institution’s financial services marketing capabilities and pave the way for a future of growth and success.

Request a demo of Alkami’s Customer Insights & Marketing Automation platform.

author avatar
Loni Luna Product Marketing Manager
Loni Luna is a Product Marketing Manager at Alkami who specializes in data & marketing and customer service.
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