Learn. Grow. Lead

Digital Banking

Author Spotlight

author avatar
Marla Pieton VP, Brand, Public Relations & Influencer Marketing
Digital Banking Solutions Data & Marketing Solutions
Marla Pieton is VP, Brand, Public Relations & Influencer Marketing at Alkami with more than 25 years of experience in leading marketing strategies, leveraging digital and data-driven platforms as well as building distinctive marketing assets through brand development. Her career has included leadership roles in multi-unit retail, healthcare, and financial sectors.
 
Pieton's scope currently includes the marketing department’s Brand and Web, Public Relations, and Influencer Marketing programs, for the industry leading digital banking solutions provider Alkami. This also includes leading Alkami's research program. Previously, Pieton held the position of Vice President of Marketing for Segmint, a predictive data analytics and marketing solutions provider for banks and credit unions that was acquired by Alkami in 2022.
 
Before joining Segmint, she held the Vice President of Marketing position at Farmers National Bank in Canfield, Ohio---a regional community bank---where she was responsible for launching the bank’s digital strategy, managed all marketing and public relations activities, while also supporting multiple re-branding projects and acquisitions.
 
A graduate of Youngstown State University, Pieton earned a Bachelor of Science in Business Administration with a concentration in Advertising and PR. Also a graduate of Kent State University, she earned a Master of Arts in Media Management.

What Is Anticipatory Banking?

Banking, Blog

July 17, 2025

What Is Anticipatory Banking?

Anticipatory Banking supercharges traditional personalized banking. It is a modern approach where fi...
J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.

Sign Up for information on Future Hackathon Events

Starter
Compliance

Catch fraud early
and reduce risk

Growth-
Oriented

Expand your commercial
capabilites

Advanced
Payment Security

Advanced protection
with revenue generation
Check Positive Pay Solutions
Payee Positive Pay
Check Positive Pay
Teller Validation
Reverse Positive Pay
ACH Positive Pay Solutions
ACH Positive Pay (debits)
ACH Positive Pay (credits)
ACH Credit Origination Protection
Reporting Solutions
Account Reconciliation
ACH Returns & NOCs
EDI Translation