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Data Analytics in Banking: Making Smart Decisions

Leverage transaction enrichment to unlock the value of your data Using account holder data to make informed decisions is a smart business tactic for financial institutions. However, many decisions at banks and credit unions still rely on guesswork or intuition. Financial institutions that focus on understanding their account holders through data analytics in banking can […]

5 Steps to Personalized Banking Success

3 Reasons You Should be Using Personalized Banking and How to Get Started Why is personalized banking important? At the core, personalized banking can differentiate you from the competition, and draw on the emotional connection with a prospect or account holder to build a tenured relationship.  Account holders want to feel like you are personally […]