Banking on Millennials: Leveraging Generational Trends for Account Growth

Home » Resources » Media » Webinars » Banking on Millennials: Leveraging Generational Trends for Account Growth

We currently stand in the middle of what has been called the greatest intergenerational wealth transfer in history. As millennials are anticipated to be the nation’s future wealth holders, it is imperative for financial institutions to understand how this generation stands apart from baby boomers, Gen X, and Gen Z when creating compelling value propositions.

View this on-demand event to hear directly from the executors of this national survey: Alkami Chief Marketing Officer, Allison Cerra and President of The Center for Generational Kinetics, Jason Dorsey.

For more information about the report discussed during the webinar, click here.

Explore the specific actions, behaviors, and trends that digital banking Americans across generations and employment types have today when it comes to their current digital banking behaviors, as well as expectations for usage and reliance on it in the near future.

You’ll Learn…

  • What impact the rising interest rate environment is having on millennials
  • Their views on adding new or different personal financial providers
  • The biggest opportunities for regional and community financial institutions
  • The role of data to inform and influence personalized banking experiences

LATEST Resources

Never miss a beat in digital banking

The 2026 Update to the Business Banking Digital Maturity Model

Research

April 20, 2026

The 2026 Update to the Business Banking Digital Maturity Model

How data, artificial intelligence (AI), and execution are defining the next era of business and comm...
Alkami banner with yellow logo and a bold white headline about recognition at Alkami Colab 2026 for driving innovation and relationship banking.

Client Success, Resources

April 20, 2026

2026 Alkami Customer Awards: Financial Institutions and Leaders Recognized for Driving Innovation & Relationship Banking

Alkami announced the winners of its 2026 customer awards programs, including the FIsionaries™ Awards...

April 14, 2026

Digital Banking Solutions for Seamless Account Origination

A Simpler Way to Open Accounts and Grow Relationships Opening and managing accounts should feel simp...

Starter
Compliance

Catch fraud early
and reduce risk

Growth-
Oriented

Expand your commercial
capabilites

Advanced
Payment Security

Advanced protection
with revenue generation
Check Positive Pay Solutions
Payee Positive Pay
Check Positive Pay
Teller Validation
Reverse Positive Pay
ACH Positive Pay Solutions
ACH Positive Pay (debits)
ACH Positive Pay (credits)
ACH Credit Origination Protection
Reporting Solutions
Account Reconciliation
ACH Returns & NOCs
EDI Translation