Making the use case actionable
Target account holders who frequently visit your branch locations and educate them on your digital solutions to provide them options for their financial transaction needs.
Online bill pay activity
Identify account holders actively using your online bill pay solutions and message them about your mobile app communicating the convenience of banking on the go!
Mobile banking activity
Account holders that are using your mobile app for remote deposits are some of your most digitally-savvy consumers. Keep these account holders updated on your latest product innovations and get early adopter feedback.
ATM transaction activity
Keep your high ATM usage account holders in the know about your peer-to-peer payment solutions and alternative options to deposit funds, such as RDC.
Debit card swipe activity
Use debit card swipe activity and trend KLIs to identify account holders who may be decreasing their usage of your debit card to remind them of the rewards that your card offers.
Find account holders who have not interacted with your financial institution in recent weeks. They may be considering an institution switch. Reach out to these account holders and thank them for their commitment.