Making the use case actionable
Recommend investment opportunities to account holders with recent increase in payroll deposits
Identify consumers who have recently benefited from an increase in their average payroll deposits, from a salary increase, commission payment, or other increase in compensation. Marry Increasing Payroll Deposits Trend with Have Young Children to recommend investing in a college fund. Or, identify consumers currently investing with Acorns or Robinhood, and suggest they consider your Investment or Wealth Management services.
Offer debt consolidation options to account holders who pay less than full credit card balance
Consumers who struggle to pay their credit card balance in full may likely benefit from options to consolidate their credit card balances. Build targeted HELOC campaign audiences to identify account holders who are likely to pay Less than the Full Amount.