Infillion

Gimbal, by Infillion, delivers privacy-first location intelligence to enhance audience engagement with real-time, first-party contextual data.
Person using a smartphone while pushing a grocery cart in a supermarket, with fresh produce visible.

What does Infillion do?

Infillion is a technology company that connects brands with consumers in ways that feel useful instead of intrusive. 

The company traces its roots to 2012, when it was founded as Gimbal, a leader in mobile intelligence and location-based advertising. Since then, Infillion has expanded through strategic acquisitions to build a broader portfolio of advertising, marketing, and data solutions. Customers can mix and match these components to enhance how they reach, engage, and understand their audiences.

The Gimbal Location Platform is a privacy-by-design solution that empowers brands and app owners to generate first-party (1P) contextual data based on their app users’ real-world activities and behaviors.

Promotional graphic for Fast Wok: central message offering a free appetizer when ordering via the app, with feature tags around it (location-triggered campaigns, increased loyalty).

How does the integration between Infillion and Alkami work?

Infillion integrates with Alkami through the Gimbal Location SDK and API integrations with engagement tools to deliver real-time, location-aware experiences in online and mobile banking.

Tablet displaying a project dashboard with a sidebar menu and a map view thumbnail (tilted angle).

What products does Infillion offer?

Gimbal Location Intelligence Platform:

Privacy-first geofencing and proximity tools power personalized engagement using real-time and historical location insights.

Results that speak for themselves

Location intelligence is a contextual data layer that drives higher opt-in rates and increased app engagement.

3-5x higher

push open rates than Airship medium performance benchmarks

2x higher

opt-in rates for “Always Allow” location tracking than industry benchmarks

Notifications and icons from a banking app: 24/7 ATM is open for convenience (text bubble with teal logo).

Key outcomes you can achieve with Infillion

Discover how Infillion's solutions empower financial institutions to achieve measurable outcomes and deliver lasting value.

Drive Engagement:

Deliver timely, location-aware interactions that deepen digital and branch engagement.

Grow Deposits:

Increase product adoption with personalized offers based on real-world behaviors and intent.

Increase Loans:

Drive loan growth with context-aware outreach tied to purchase intent and location signals.

Improve Operational Efficiency:

Optimize branch traffic and service workflows using actionable location insights.
Discover how leading FIs grow with SavvyMoney

Discover how leading FIs grow with SavvyMoney

Fisionaries Podcast featuring Jim Marous, discussing innovation in digital banking

Bringing digital banking excellence to light

hosted by

Jim Marous
Leading Fintech Influencer and Co-Publisher of The Financial Brand

“We have gotten a lot of great feedback from our customers, that the platform is easier to use, it's very much intuitive on what you're doing.”

Amy Driscoll
Digital Service Analyst, Kennebec Savings Bank

When local business owner Anna needed support for opening her small business, she turned to NorthWest Federal Credit Union. She never imagined just how much support they would truly give. See the stories of those impacted by regional and community FIs.

Frequently asked questions

Explore common questions about integrating Infillion.

Infillion is a privacy-first advertising and technology company that helps organizations deliver personalized, location-aware digital experiences using real-time audience and behavioral insights.

Infillion uses geofencing, proximity detection, and location data insights to help organizations deliver timely, context-aware engagement based on real-world behaviors and visit patterns.

The Gimbal Location Intelligence Platform is Infillion’s privacy-first solution for geofencing, audience targeting, and proximity-based engagement across mobile and digital channels.

Infillion integrates with Alkami through APIs and digital engagement tools to enable real-time, location-aware experiences within online and mobile banking platforms.

Financial institutions can use Infillion to improve engagement, grow deposits, increase loan opportunities, and optimize branch operations through personalized, data-driven interactions.

Request more info

Complete the form below to discuss how an Alkami partnership can accelerate your institution's growth.

Starter
Compliance

Catch fraud early
and reduce risk

Growth-
Oriented

Expand your commercial
capabilites

Advanced
Payment Security

Advanced protection
with revenue generation
Check Positive Pay Solutions
Payee Positive Pay
Check Positive Pay
Teller Validation
Reverse Positive Pay
ACH Positive Pay Solutions
ACH Positive Pay (debits)
ACH Positive Pay (credits)
ACH Credit Origination Protection
Reporting Solutions
Account Reconciliation
ACH Returns & NOCs
EDI Translation