Digital banking is now the primary customer touchpoint, yet many institutions still don’t know why account holders disengage or abandon key journeys—leaving growth opportunities untapped.
This webinar from The Financial Brand and Alkami explores how behavioral analytics, in-app guidance, and dynamic personalization can uncover friction, improve engagement, increase product adoption, and demonstrate measurable business impact.
This session will teach banking executives:
- How behavioral analytics can reveal where account holders experience friction and where opportunities exist to improve engagement.
- What digital behaviors indicate readiness for product adoption, feature discovery, and deeper relationships.
- Why combining in-app guidance with dynamic personalization creates more relevant and effective digital experiences.
- How to influence customer and member behavior with contextual messaging and personalized digital journeys.
- Where to focus optimization efforts by identifying high-impact moments across the digital banking experience.
Meet the Experts:
- Lesly Fruge – Director, Product Management at Alkami
- Molly Irelan – Manager, Research & Content at Alkami
- Andrea Stevenson – Director, Digital Banking at Elevations Credit Union
- Tiffany Garcia – Digital Solutions Manager at Valley Strong Credit Union
