Blog, Strategies
April 19, 2024
15 Competitive Win-Back Campaign Ideas for Financial Services Marketing
Who are your competitors? It might not be who you think. As marketers, we have a deep understanding ...
Jessica Broome is a Senior Product Marketing Manager at Alkami who focuses on turning complex financial technology into clear, relatable stories. She works closely with product, sales, and marketing teams to shape messaging and bring new ideas to market in a way that actually makes sense to the people using them.
Her background includes over a decade at Keesler Federal Credit Union, where she grew from a Financial Services Representative to Advertising Manager, along with experience supporting marketing efforts at other credit unions in both small and large teams. That hands-on experience gives her a strong understanding of how credit unions operate and what their marketing teams are really up against.
Today, she brings that perspective into fintech—helping connect products to real customer needs and making sure messaging is clear, practical, and relatable.
