An estimated $124 trillion will change hands over the next 25 years and women will be the first to inherit much of it. As primary financial decision-makers for their families, they will redefine what loyalty, trust, and relevance look like in banking.
Upon releasing, The 2025 Generational Trends in Digital Banking Study in partnership with The Center for Generational Kinetics, the Alkami team uncovered critical insights from the market study that deserved their own spotlight. Alkami’s latest report explores what female account holders are looking for from their digital banking platform and how financial institutions can meet this moment with Anticipatory Banking experiences that earn long-term relationships.
Despite typically being loyal account holders (with an average banking relationship duration of 9.2 years), women are less likely to expect growth with their institution due to gaps in personalization and relevance. Only 37% found product recommendations tailored to their needs.
As women inherit wealth, they’re stepping into leadership roles. Financial institutions must design experiences that support this shift with 1:1 support and through tailored onboarding, legacy planning tools, and confidence-building resources. This report offers a tactical roadmap to help banks and credit unions deliver on women’s expectations and win their trust across every stage of their financial journey.
Alkami’s Women in Banking initiative began as a conversation — one that sparked connection, shared experience, and the realization that more voices needed to be heard. Since its launch at Alkami Co:lab in 2023, the program has grown into a year-round platform that empowers women across the financial services industry. Through events, content, and community engagement, it provides space for networking, thought leadership, storytelling, and collaboration. Women in Banking continues to champion inclusion and elevate the people shaping the future of the industry.
