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Banking on Millennials: Leveraging Generational Trends for Account Growth

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We currently stand in the middle of what has been called the greatest intergenerational wealth transfer in history. As millennials are anticipated to be the nation’s future wealth holders, it is imperative for financial institutions to understand how this generation stands apart from baby boomers, Gen X, and Gen Z when creating compelling value propositions.

View this on-demand event to hear directly from the executors of this national survey: Alkami Chief Marketing Officer, Allison Cerra and President of The Center for Generational Kinetics, Jason Dorsey.

For more information about the report discussed during the webinar, click here.

Explore the specific actions, behaviors, and trends that digital banking Americans across generations and employment types have today when it comes to their current digital banking behaviors, as well as expectations for usage and reliance on it in the near future.

You’ll Learn…

  • What impact the rising interest rate environment is having on millennials
  • Their views on adding new or different personal financial providers
  • The biggest opportunities for regional and community financial institutions
  • The role of data to inform and influence personalized banking experiences

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