Data Bites, Infographics, Resources
May 16, 2025
How six banks improved their results with financial services marketing automation
Turning data-driven engagement marketing into profits for banks Financial services marketing automat...
In June 2021, Alkami conducted primary research among 795 digital banking customers and members in the United States to better understand their expectations when it comes to an exemplary user experience and compared those findings with the perceptions of 150 regional and community financial institutions aspiring to deliver the same. We found that consumers are aligned on one key point regarding the digital banking experience: there is little room for error.
Key insights from the report include: