
About A Midwest financial institution:
$3.2B in assets in the Midwest
Target audience:
Consumers with competitive accounts, those shopping for investment products, or with increasing deposits
Campaign timeframe:
6 months
Campaign channels:
Digital banking, mobile banking, and the institution’s website
Results:
1,828 CDs opened

About the financial institution:
$3.2B in assets in the Midwest
Target audience:
Consumers predicted to open an auto loan
Campaign timeframe:
4 months
Campaign channels:
Digital banking, mobile banking and the institution’s website
Results:
141 auto loans opened, totaling $3.2 million

About the financial institution:
$1.7B in assets on the East Coast
Target audience:
Business customers who have one business product
Campaign timeframe:
12 months
Campaign channels:
Digital banking and mobile banking
Results:
19 business loans sold, worth $46 million

About the financial institution:
$36B in assets in the Midwest
Target audience:
Consumers who have a competitive credit card or are shopping for a credit card
Campaign timeframe:
1 month
Campaign channels:
Digital banking and mobile banking
Results:
331 credit cards opened
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