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Digital Sales & Service Maturity Model

Digital Sales & Service Maturity Model
Retail Banking Digital Sales & Service Maturity Model Research Report

The banking sector is currently experiencing a shift towards digitalization. Financial institutions are embracing advancements such as leading-edge applications and data analytics to enhance customer service, improve user experiences and engagement, and maintain competitiveness. 

And not all banks and credit unions are at the same level of advancement. 

This research report, in partnership with Jim Marous and Emerald Research Group, takes a deep dive into the varying levels of digital maturity across financial institutions, revealing a landscape that is both diverse and dynamic. The research and the building of the Digital Sales & Service Maturity Model paints a picture of the spectrum of maturity by categorizing banks and credit unions into distinct segments based on their readiness and implementation of digital strategies.

The study highlights include:
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