Marketing and Analytics Solutions for Banks and Credit Unions

Marketing & Analytics Solutions for Banks & Credit Unions

A data and analytics solution to power your digital banking experience

For many financial institutions (FIs), data is stored in silos making it hard to get a complete view of all banking relationships. Many FIs can’t truly deliver the personalized experiences users want because of their limited ability to extract insights from their data. Due to these challenges, data transformation is necessary.

We help your FI fully access your online banking data to gather deep insights into user behavior with Flux, our robust business intelligence and data analytics solution. With Flux, you gain powerful tools to do more with your data.

0 %

of CMOs reported that they would invest more in marketing analytics and attribution.
– Nielsen

0 %

of FIs are missing a solution that orchestrates internal and third-party data.
– Aite Group, 2021

Engage with the right users on the right digital banking channels

The Flux Target Audience tool makes it easy for you to find the right audience with prebuilt lists of users that you can export and automatically refresh for marketing purposes or use in the Alkami content management system.

Personalize messaging in your marketing communications

Leverage advanced analytics and reporting tools to further personalize the user experience for increased loyalty and share of wallet. View rich detail behind the scenes across all of your users to gain actionable insights for segmentation and targeted marketing efforts.

Expose trends, exceptions, and insights

Engage in rich data discovery with 16 analytics dashboards that include custom, interactive visualizations of KPIs and performance of your digital banking platform, plus a comparison to other FIs on the Alkami Platform. Executive dashboards are also available.

Deep data insights

Use data extracts for your internal data warehouse to understand and take action on data you receive, from users, login activity, spending and savings, budget, and account aggregation to business banking, and much more.