Marketing & Analytics Solutions for Banks & Credit Unions

A data and analytics solution to power your digital banking experience

For many financial institutions (FIs), data is stored in silos making it hard to get a complete view of all banking relationships. Many FIs can’t truly deliver the personalized and relevant experiences users want because of their limited ability to extract insights from their data. Due to these challenges, data transformation is necessary.

We help FIs fully access merchant transaction data and online banking data to gather deep insights into user behavior with a robust business intelligence and data analytics solution. With Alkami, gain powerful tools to do more with your data and be competitive in the marketplace.

0 %

of CMOs reported that they would invest more in marketing analytics and attribution.
– Nielsen

0 %

of FIs are missing a solution that orchestrates internal and third-party data.
– Aite Group, 2021

Utilize data analytics to deliver personalized engagements

Establish a data-driven strategy that unlocks profit opportunities and strengthens user relationships. Cleanse and contextualize merchant payment data to uncover account holder insights. Turn insights into action with AI modeling and marketing automation powered by Key Lifestyle Indicators (KLIs).

Engage with the right users on the right digital banking channels

Alkami’s banking data solutions make it easy for FIs to target the right audience with the right automated marketing messaging driven by intelligence from KLIs. Additionally, prebuilt lists of users allow FIs to export and automatically refresh for marketing purposes or use in the Alkami content management system.

Personalize messaging in your marketing communications

Leverage advanced analytics and reporting tools to further personalize the user experience for increased loyalty and share of wallet. View rich detail behind the scenes across all of your users to gain actionable insights for segmentation and targeted marketing efforts.

Expose trends, exceptions, and insights

Engage in rich data discovery with 16 analytics dashboards that include custom, interactive visualizations of KPIs and performance of your digital banking platform, plus a comparison to other FIs on the Alkami Platform. Executive dashboards are also available.

Deep data insights

Use data extracts for your internal data warehouse to understand and take action on data you receive, from users, login activity, spending and savings, budget, and account aggregation to business banking, and much more.