Financial services marketing automation can be the solution to financial marketers’ typical pain points. Marketing automation purpose-built for financial institutions not only provides easy access to the data marketers need, but it also helps manage compliance.
By surveying a group of financial marketers, Alkami found the top four common challenges for marketing today.
1. Frequent List Pulls for Campaigns. Financial marketers have to tap IT to pull lists for their campaigns, and it might take weeks to get one list for one campaign.
“Banks own a tremendous amount of customer information but are historically terrible at leveraging that data to sell more bank products/services.” – Survey respondent
“We’ve made the mistake of adopting a very powerful tool that was complex, difficult to use, and had zero support offered. We couldn’t get it to do what we wanted and ended up terminating that relationship, and I got raked over the coals with management.” – Survey respondent
“Our compliance department is very risk-averse and doesn’t like us using demographics for segmenting.” – Survey respondent
With marketing automation purpose-built for financial services, you can overcome these obstacles and ensure your marketing hits the right mark in 2024.
Gone are the days of requesting list pull after list pull from IT, delaying the launch of your campaign. With financial services marketing automation, financial marketers can generate their own lists and launch their campaigns within minutes.
Make It Easy
A purpose-built marketing automation system for financial institutions must be easy to use and provide hands-on support when you need it. When looking to upgrade your martech stack, be sure that it integrates with your existing technology investments. And to be able to use all of the capabilities, pick a low-code or no-code platform, so any level marketing employee can be up and running on the system quickly and easily. Make sure to ask about the support provided after onboarding. A dedicated support partner can help set you up for success.
Help Manage Compliance
Financial institutions cannot use personally identifiable information (PII) for their marketing segmentation. To help manage compliance, select a marketing automation platform that uses PII-free segmentation. Assigning a unique customer identifier is a smart way to get all the benefits of personalized marketing without the demographics.
Marketing automation for financial institutions must be able to provide one source of truth. It should automatically track digital campaign performance with full-cycle reporting, empowering you to provide results to your leadership team.
Financial Services Marketing Automation Made Easy with Alkami
Financial services marketing automation can be the key to your marketing department’s success in 2024 with the right technology partner. Alkami hosted a webinar featuring financial institution marketing leaders to discuss these top four challenges and how they solve them with Alkami’s Data & Marketing Solutions. Watch their conversation here.