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Drive Account Holder Loyalty through Charitable Giving Within Digital Banking

Home » Blog » Drive Account Holder Loyalty through Charitable Giving Within Digital Banking

The holidays are a special time of year when people shift their attention toward helping others and making an impact in their communities.

35 million people in the US participated in Giving Tuesday, raising over $2.7 billion for charity (Giving Tuesday, 2021)

Whether your financial institution is new to Corporate Social Responsibility (CSR) or has had charitable partnerships in the past, there is no denying that now is the perfect time to offer your account holders and employees an opportunity to do good in conjunction with their everyday banking. 

Beyond the obvious good done by supporting a cause, your institution’s philanthropic efforts can increase customer or member loyalty, improve employee retention, and positively impact your bottom line.

Why does CSR matter?

90% of Millennials would switch brands to one associated with a cause.

Building partnerships around charitable giving and social impact can be a valuable element to your retention strategy.

94% of Gen-Z think companies should address social and environmental issues and 93% of employees today believe companies must lead with purpose.

With a wide variety of financial institutions to choose from, it is important to stand out where you can. Implementing CSR as a core part of your business objectives is a fantastic way to attract customers and members that share your organization’s values.

71% of employees say it is imperative or very important to work where the culture is supportive of giving and volunteering.

The rise of Purpose People is undeniable, and now more than ever workforces want to have pride in their employers’ impact on the world. Purpose People – everyday impact hustlers who are on a mission to change the world through purpose – need to feel empowered in their efforts to do good and want to work for companies who see the value in these efforts. 

Fibre Credit Union’s community involvement program is a notable example for financial institutions looking to implement CSR into their digital banking strategy. From employee volunteerism to local partnerships, Fibre CU has built a comprehensive CSR program that puts impact and community engagement at the forefront. Through their Communities First Program, which supports both education and healthcare initiatives, they have donated almost $90,000 to date to hospital foundations and colleges.





How to Get Started Today

Keeping with the spirit of continuous innovation, Alkami’s Partner Program brings together market-leading fintechs and our forward-thinking clients to achieve differentiation with speed to market. Alkami is excited to partner with Accelerist to make it easy for your financial institution to build charitable giving into your digital and in-person banking services with customized online donation forms, digital pop-up windows, and QR codes that empower your people to give back directly to your institution’s favorite cause. As an Alkami client, your financial institution gets preferred pricing for the ability to host up to 4 or 6 fundraising campaigns per year depending on your corporate giving strategy. Additionally, Alkami clients receive a success toolkit to aid your promotional plan and activate your community this giving season and throughout the year. 

Getting started is easy! Visit the page below to sign up.

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